Alphabet Inc. (Google) (GOOGL) — Stock analysis
USDCurrent price
374,68 USD
-5,66 USD (-1.49%) today
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About Alphabet Inc. (Google)
Alphabet is Google's holding company. The core business is digital advertising (Google Search, YouTube, AdSense, AdMob) representing about 75% of revenue. Other segments include Google Cloud (growing fast), Android, Chrome, Pixel hardware, and the "Other Bets" containing experimental projects like Waymo and Verily. Headquartered in Mountain View, California. Two share classes exist: GOOGL (voting) and GOOG (non-voting), both listed on NASDAQ.
What does Alphabet do?▾
Alphabet is Google's parent company: it runs Search, YouTube, Android, Chrome, Google Cloud, Maps, and experimental projects like Waymo (self-driving). Search and YouTube advertising generates about 75% of revenue.
What's the difference between GOOGL and GOOG?▾
GOOGL is Class A shares with voting rights. GOOG is Class C with no voting rights. Prices are usually similar (within 1-2%), but voting rights affect relative liquidity.
Does Alphabet pay dividends?▾
Yes, starting in 2024. Alphabet began paying a quarterly dividend for the first time in its history. Yield is typically below 0.5% — low because the company prefers buybacks as the main shareholder return.
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